Securing the top position in organic search rankings has become much more difficult in recent years. As well as Google clamping down on previously exploited loopholes, there are now simply far more websites attempting to appeal to the same audiences.
Search engine optimisation (SEO) has, for a long time, been looked at as something to consider only after a website has been designed and built. As SEO underpins every successful digital strategy, however, integrated optimisation should be firmly on the table from the very beginning of the design process.
Keyword Groupings
Conducting thorough keyword research and analysis is central to the development of every successful marketing strategy. You need to know precisely which relevant search terms your audience are using to ensure you are presenting your content, products and services in ways that will appeal directly to the people already demonstrating an interest in the area you specialise in.
Overall Navigation and Structure
Ensuring both your audience and search engines can easily find and navigate your content is crucial. Working closely with a professional web development company in London, such as https://www.redsnapper.net, carefully consider where each page will fit within the overall structure of your website. This will help you to create a final product that flows logically, with relevant topics grouped together to provide the best possible user experience for your audience.
The URL structure of your website should also be closely considered before the development process begins. This route will provide your development team with the information they need to ensure important keywords are effectively incorporated into each URL and minimise the possibility of requiring costly and unnecessary alterations later in the process.
Internal Navigation
Internal linking structures are the central to keeping your audience engaged and keen to continue interacting with your content beyond the web page they initially land on. Presenting information well is imperative, and the grouping of similar topics together is a particularly successful organisational method, as demonstrated here by the BBC News website.
SEO should be considered the lifeblood of every website, because without it you have no way of meaningfully reaching out to connect with your target audience. Ensuring every possible element of your website is carefully optimised, from meta descriptions to image alt tags, will astutely position your business in an increasingly competitive digital marketplace.