Printed mailers, three-dimensional products, perishable commodities, corporate swag, and other tangible things are some direct mail marketing tactics that connect offline with prospects and consumers. Numerous marketing groups use it, from inbound and outbound sales teams to marketing departments, demand generation teams, growth teams, recruitment specialists, and more. Using direct mail to communicate with potential customers, leads, and current clients is an effective strategy. Learn more about direct mail services in Tampa, FL.
Over the last two decades, as digital media has increased, marketers have increasingly leveraged the reach of digital communication. This makes sense, given that, as reported by Hubspot, consumers now spend over five hours daily on their smartphones. According to Tech Times, almost half of U.S. adults check their phones before getting out of bed. Because of this, digital marketing has become more prevalent in consumers’ daily lives.
However, a side effect of this digital marketing boom is increased digital overload. Edison found that 72% of customers are annoyed by email marketing, and more than a quarter of Internet users report adopting ad-blocking software to improve their online experience.
There has been a noticeable shift in consumer attitude toward digital advertising, putting marketers in a difficult position as they strive to attract the attention of a group that is becoming more jaded. Being heard is becoming harder and harder in today’s world. As a result, more and more businesses are taking their messages directly to where they will be read: the mailbox.
The Benefits of Direct Mail Advertising
Direct mail marketing is effective because it capitalizes on the psychologically rewarding experience of getting a real present, in contrast to the digital noise we have learned to ignore. An effective marketing strategy will include direct mail marketing because:
It’s hard to forget a direct mail piece
One of the most compelling aspects of direct mail is the personal connection it may foster via a handwritten message or a carefully selected item rather than a generic business present.
Compared to other marketing channels, direct mail has a higher response rate
For this reason, direct mail marketing has a response rate 30 times greater than the most effective digital medium, email. When used as part of a more extensive campaign, it may increase ROI by 20%.