We can all agree that shopping has changed a lot in this particular century, which means that there is no sign on whether customers will reverse the trend of online shopping anytime soon. For example, online retail sales will reach more than $4.5 billion by 2021, which is a lot.
So we are asking ourselves, whether traditional coupons will survive this shift of interests. By checking http://puffymattresscoupon.discount/ , you will be able to reduce the price for the high-quality mattress you need for the future.
The statistics have stated that old-fashioned, physical coupons are still alive and active on the market. Valassis has done research that use of paper coupons has increased by 30%, and 32% of shoppers are still collecting coupon clippings from newspaper and other sources.
So, we can easily say that reports by mass media that traditional couponing died are not accurate. Further research has pointed out that overall paper coupon redemption will fall in the next few years because people are shifting to digital methods.
On the other hand, the Newspaper Association of America, still thinks that this is an error because Sunday newspapers are the first choice for coupon users to collect their clipping. We stand clear with the idea that we cannot predict the future of online coupons, but we can consider the main points:
ROI, or Return On Investment
Even though it sounds strange and unreliable, digital coupons have a lower return on investment than paper-based counterparts. According to coupons solution companies, digital coupons feature at least 18% lower ROI when compared with the paper alternative.
This is a great gap in profit margin especially due to higher redemption rates of digital coupons. But still, we can see that the decline in redemption rates changed the way we use the market. Discount codes are much more convenient to redeem online, which attracts more customers as a result.
If you want to check a study on calculating your digital coupon ROI, click here.
Due to the high density of people purchasing your products, you will get the illusion that you will make money, but you will only get a small profit due to the low margin between production cost and sale cost.
This particular problem creates a dichotomy that will split some businesses. Decision makers must answer the question whether it is worth creating digital coupon marketing campaigns that will win customers and increase brand awareness, or create a print campaign that will earn more customers while keeping the same levels of consciousness as a digital alternative.
Increase Brand Awareness
Even though there is a little doubt that paper coupons have the great performance especially when compared with digital coupons. Another problem lies an idea that you cannot determine whether printed coupons work well for brand awareness because you cannot compete with digital exposure.
Even though paper could potentially have broader reach up to a few million people, especially if you place it in Sunday edition of New York Times, social media have created a more affordable and convenient way to promote discounts to further audience.
New York Times are one of the most popular newspapers in the USA, and to learn its history, you should visit this link: https://en.wikipedia.org/wiki/The_New_York_Times.
We can say that it is way better to have a database with more than 2.5 billion people that use social media platforms on a daily basis. Even though digital coupons are popular, when you create an appealing discount, you will be able to reach significant levels of attention.
By implementing various techniques of social media marketing, you can create a potential for excellent coupon marketing that will prove lucrative in the long run. It is essential to plan and see the challenge for traditional couponing, to see whether this particular business is alive.
Paper discounts are still making sense, but if you want to focus on the world market, newspapers have geographical limitations. Therefore, old methods will limit your reach. On the other hand, if you’re focusing on the local range and local business, you should think through whether you want to use the digital or paper coupons.
Of course, everything changes so we can expect that digital coupons could share the same level of discount as paper ones.