Instagram is one of the most popular social networking sites available. With a reported 300 million active users, it’s no surprise that it’s become a goldmine for many businesses and individuals trying to connect with others who share their interest. On Instagram, you have the opportunity to not only build a community of like-minded individuals, but also pick up some new customers. Instagram reels from iDigic are a fun and creative way to share short-form videos with your followers.
Here are tips for how you can start building this community and incorporate Instagram into your marketing efforts.
Find a niche
Review the hashtags associated with the image you want to repost. While it’s important to remember that you don’t need to tag your post with every hashtag available, it is imperative to find out what hashtags are commonly used with regards to your industry. You can use a simple hashtag finder tool to help you discover popular tags and topics, like Jetpack Social’s Hashtag Multiple.
Create a post
After finding a niche you like, create your post. Now that you have some inspiration, it’s time to set up the post with your content and the desired hashtags. You can choose to use your own hashtags or utilize one of the recommended ones available by Instagram.
Make it social
Once you’ve finished commenting on the post, you can click and like it to share with your community. You can then continue adding comments in the comments section to build and connect with those who have similar interests or commented on your post to comment. As well, this is a great place to post a link to your blog or website as it will be seen by potential new customers as well.
Tag the post
There’s no better way to get seen by more people than sharing a post that someone else has made. This can not only be done but encouraged on Instagram as the site is a great place to share, share and share again. Think of it as a sort of Pinterest for your social media campaign, you will want to include their pictures in your feed as possible so they are seen on and tagged in posts they have made.
Build your community
This process is one that takes time and commitment. You aren’t going to get noticed overnight and you shouldn’t expect it to happen overnight. You need to be building your following and your presence every day, not just once in a while.
With these tips, you should have a better understanding of how to work with Instagram and build a community of people who share your interests.
